Your privacy is important to us. This policy outlines how TrendPlus collects, uses, and protects personal information obtained through our website and services.
What Is Personal Data?
Personal data refers to any information that can be used to identify an individual. As per the General Data Protection Regulation (GDPR), individuals in the EU and EEA have the right to know how their personal data is used and to exercise control over it.
Information We Collect
We collect the following types of data:
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Account Information: Name, email address, password, and potentially phone number – used for registration and account management.
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Contact Details: If you fill in a contact form, we may collect your name, email, phone number, and any message content.
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Payment & Billing Information: Company name, registration number, address, email, VAT ID, and billing details if you are a service subscriber.
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Location Data: Used to tailor our services to your region or country.
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Technical Data: Includes IP address, browser type, operating system, and device details.
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Usage Data: Includes interactions with our website – such as page visits, time spent, and click behavior.
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Feedback and Survey Data: Information you provide through optional surveys or feedback forms.
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Cookies and Tracking Technologies: For preferences, analytics, and improving website experience.
How We Use Personal Data
We use your information to:
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Deliver services and fulfill contractual obligations.
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Send you requested demos or materials.
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Provide customer support and collect feedback.
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Share updates on product improvements, offers, or industry-related content (with your consent).
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Issue invoices and payment reminders.
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Send promotional content (you can opt out at any time).
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Generate anonymous usage statistics for internal or third-party analysis.
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Respond to inquiries and enhance security.
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Monitor compliance with our website’s terms.
We will never sell your data to third parties. Any marketing-related sharing is done with your explicit consent.
Disclosure of Personal Information
We may share your personal data with:
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Employees, officers, advisers, and service providers for operational needs.
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Members of our corporate group (if applicable).
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Legal entities if required by law, court proceedings, or to defend our legal rights.
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A purchaser or potential purchaser in the event of a company acquisition.
We ensure that any such disclosures align with this privacy policy and applicable laws.
International Data Transfers
Your data may be processed or stored outside the EEA, including in countries without equivalent data protection laws. In such cases, we take steps to ensure appropriate safeguards are in place.
You consent to these transfers by using our services.
Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law.
Data may be retained longer if:
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Required by legal obligations.
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Needed for ongoing or potential legal matters.
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Necessary to protect our legal rights.
Data Security
We take reasonable precautions to secure your information:
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All data is stored on encrypted, password-protected, and firewall-protected servers.
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Financial transactions are secured using industry-standard encryption protocols.
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However, no data transmission over the Internet is completely secure; we cannot guarantee 100% security.
You are responsible for safeguarding your login credentials.
Your Rights
You have the right to:
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Access your personal data (subject to verification and a potential administration fee).
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Request correction or deletion of your data.
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Object to processing for marketing purposes.
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Withdraw your consent where processing is based on consent.
Please contact us to exercise these rights at: info@trendplus.se
Changes to This Policy
We may update this policy occasionally. Changes will be published on this page. We may notify you by email or through our platform.
Third-Party Links and Services
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.
We currently use the following third-party services:
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Amazon Web Services (AWS): for secure cloud data storage. Please refer to AWS support for more information.
Updating Your Information
To keep your details accurate, contact us with any changes at:
info@trendplus.se